THE END

Wet Dog Corp. was a test of timeline, budget, collaboration, communication, and execution. The team grew as a family to bring to life an incredible game at an even more spectacular event. 

Project management, production coordinator, budget, orders, BTS Video

Marketing and strategic planning

Game Designer

Game Designer

Game Designer

Design direction, screen printing, swag items, carnival game

Design direction, typeface, logo, swag items, marketing materials

Marketing materials

Website

Photo booth 

Motion graphics

Photo booth 

Photo booth 

Photo booth 

MANAGEMENT

Ellie Winslow

Talie Malka

VR GAME

Cain Hopkins

Anelise Mize

Makayla Hensley

CREATIVE

Konrad Losiak

Martin Pohlmann

Matthew Vargas

Rebecca Miranda

Jennifer Medina

Luke Tiday

Michael Corey

Nick Dahill

Alex Charnes

Project Identification:

Client: Ringling College and Flight School Studios. 

Dates: Spring 2019

Credits: See to the left

THE PROCESS

01 PROPOSAL

Ringling College and Flight School studio approached me to be the project manager and production coordinator for an activation at SXSW. 
INSIGHT
They wanted to promote students, partnership opportunities, and both Ringling and Flight School 
TAKEAWAY
A brand activation outside of the convention center would allow for the best result. 

02 DEVELOPMENT

Working with RCAD's Collaboratory, I helped host workshops and brainstorming sessions to help develop the activation's look and feel. 
INSIGHT
We need to give consumers of all interests opportunities to be immersed into the world of Wet Dog Corp. 
TAKEAWAY
A VR tent, carnival game that mimicked real life, photo booth, swag table, and giveaways would pique the most interest. 

03 EXECUTING/PLANNING

Creative deliverables were executed and the planning and management on my end went into full swing to help bring this activation to life. Budgets were made, and timelines created. 
INSIGHT
Working with varied groups requires time, planning, and patience. Understanding everyone's work preferences goes a long way. 
TAKEAWAY
Using an easily understandable timeline and up-to-date management notes allowed for everyone to be on the same page. 

04 ACTIVATING

This encompasses traveling to SXSW, setting up, facilitating the experience, and breaking down the activation 24 hours later. 
INSIGHT
Creating an activation at the scale we did could only be accomplished through teamwork 
TAKEAWAY
We had over 1,000 people visit within 24 hours of the activation being open. 

04 TRACKING

Myself and Talie Malka went through the emails received through the giveaway, and myself, Konrad Losiak, and Cain Hopkins went on Suncoast View to talk about the experience.  
INSIGHT
Tracking the success of a brand activation is just as important as activating it in the first place. 
TAKEAWAY
I took away project management and production coordination experience, as well as an interview on the local news. 

WET DOG CORP ACTIVATION AT SXSW

Being the sole producer and project manager of a brand activation is intense. It gets even more intense when the activation is only two months away, at South by Southwest’s 2019 Gaming Expo... and you’re 19 years old.
 
This activation was a collaboration between Flight School Studios and Ringling College to bring the Wet Dog Corp VR game to life, highlighting the work of Ringling students, partnership opportunities, Ringling College, and Flight School. 
Wet Dog Corp Activation at SXSW
Designed and photographed by the creative team

THE EXECUTION

Wet Dog Corp Process Work
Wet Dog Corp Activation at SXSW Photos
Ellie Winslow Suncoast View Interview