The Wurst Mvmt
The funny-shaped meat product really only makes an appearance at cookouts. The question is, how do you elevate the image of the hot dog after years of shame?
That’s what Wienerschnitzel tasked us to tackle during the 2019 National Student Advertising Competition. I got to work on the account team during the development phase to bring an out-of-the-box, edgy advertising campaign to life and had the opportunity to present (and win) the 4th district’s best presenter award.
Our strategy? Defend the Dog.
Designed by the Creative Team.
This project was one of the biggest, most intense challenges I have gotten to work on. While we may not have won, I'd like to use a team member's words: "The other teams did great work. We did Ringling work. We could have played it safe, but that's not us."
To this day, whenever I think of a hot dog, I think of this team and smile.
Holly Greaves Brown
Caio Arias Nogueira
Dong Hyun Shin
Presenter, evaluation, ROI, media mix, DMA, Copywriter
Impression calculator, budget analysis, media timeline
Influencer + partnership manager
MoBB creative designer
MoBB creative designer, presenter
Plans book designer
Ongoing media designer
Stadium takeover creative designer
Wurst Wednesday creative designer, presenter
VR MoBB designer
Course: National Student Advertising Competition.
Dates: Spring 2019
Credits: See to the left
Created by the Production Team.
01 Creative Brief
The creative brief and materials were given to the team at the start of the project and contained the challenge and misconceptions Wienerschnitsel wanted us to tackle.
Hot dogs are made of leftover meats.
Hot dogs are unhealthy
Hot dogs are the most basic food