Brand activation is a term for short-term experiential tools used to generate awareness, deepen connections with existing audiences, or achieve another objective with the goal of elevating a brand.
During the pandemic, brands have started to adapt the look of the activations to what will fit CDC guidelines and regulations. This, however, is not the future of brand activations- it's the present.
The future of brand activations lies in brands transitioning into the role of a supporter, and having a consumer-focused “why” as the basis of their activation.
This means using a list of five strategies to help combat the most important new realities consumers face due to the pandemic.
To find out more about these strategies and brand activations, click on the boxes to view the deliverables above.
Course: Senior Capstone I + II
Dates: Fall 2020-Spring 2021
Credits: All components are mine