01 International Business Environment
This section of research included a global scan, South African business cultural audit and an overview venture pitch presentation.
South Africa presents great business opportunities, and due to the history of the country, equality is a major factor to work towards.
Create a space that directly relates to breaking down barriers and works to foster equality.
02 Business Venture Strategy
This section of research included a business and brand strategy, competitive assessment, global integrative strategy, entry strategy alternatives and global corporate strategy
There is room in the market for an experiential soccer sports bar, and the strategy is to be something unlike ever before without being abrasive to the community.
An experiential soccer sports bar that celebrates the customs of the community and elevates the experience of current competitors is the solution.
03 Situational Assessment
This section of research analyzed the internal strengths and weaknesses as well as the external opportunities and threats.
There will be competition and threats like all new businesses, but the strengths outweigh these.
Dlala as a venture is a solid foundation and will be born.
04 Organizational and Operations Planning
This section of planning included an organizational structure and behavior, resource needs assessment, operational model, as well as venue and experience design for the location.
Creating an experience design layout that fosters community will help to fulfill the business purpose.
Create a space with one large room for viewing games, and an indoor soccer court for playing.